Essentials To Know About Augmented Reality

28 Dec 2017
Augmented Reality

Without any doubt, augmented reality is one of the biggest technology trends right now, and it is definitely going to get bigger, with each passing day. It is no more a technology that is used only in the gaming industry. The term augmented reality has not only driven the attention of tech-savvies, but also of the ordinary customers, by its specific and extraordinary features, and the unique experience it can provide.

Augmented reality holds high potential, as it fuses the elements of the virtual world, with the real world. AR blurs the line between what is real and what actually is computer generated, and enhances the things we see, hear, and feel. It is actually changing the way people view the world, and more and more businesses today, are getting in touch with mobile app developers to get their app developed.

What is Augmented Reality?

Basically, augmented reality is the blending of the real, and the virtual world. An enhanced version of reality that is created by technology can be named as augmented reality. AR has the ability to combine real and virtual world, also it has the potential for real-time interaction with the user.

With each passing day, AR apps are making their way on to the market. These apps are written in special 3D programs. AR is now available and being used by the people in different ways, such as the Snapchat lenses, apps that help people find a car in a crowded parking lot, and even shopping apps that allow the users to try on clothes without even leaving home.

Benefits of AR

AR offers a lot of benefits to the business and the customers. Below-listed are some of them. Let us have a look.

•  Edge Over Competitors

Although many businesses have already incorporated this technology, still there are a majority of businesses untouched with its benefits. In such case, getting AR app developed can help to get an edge over the competitors. It would be beneficial to get an AR app developed before your competitors, as it will allow you, to cover a large part of the market share.

•  Personalization

Today, users demand a more personalized shopping experience, and augmented reality is one of the best ways to keep up with the users’ expectations. Not only a personalized shopping experience, but AR can also provide the users with a high level of personalization through product customization. AR adds personalization in the world of clothing, cosmetic, and other products. Users can also see how they look while applying makeup in real time, by using facial recognition technology. Thus, augmented reality can be highly effective in providing a personalized experience to the users.

•  Increase Sales

It is a fact that, the more you are able to engage your customers, the more you will be able to sell your product, and undoubtedly, augmented reality is one of the best ways to engage customers. Today, the traditional marketing methods are failing to increase sales, as new technologies are gaining momentum, and one of those technology, is augmented reality. AR works very effectively, when it comes to improvising sales process, as it engages customers in a better way, ultimately increasing the sales conversion rate.

•  Effective Marketing

Effective marketing is one of the most compelling benefits of augmented reality. Using the digital photo studios, marketers can easily and instantly create 3D and 360-degree animations of products. It also allows the users to rotate those virtual products, and look at them from every possible angle. This is an effective, innovative, and interactive way of marketing, which would appeal to the users at the very first sight. As this technology is unique and noticeable, it gets viral and helps businesses to reach out a huge customer base.

Incorporating AR in mobile apps will surely help the business to connect with the customers in a better way, and ultimately increase the business revenue. Businesses are taking a step forward, and getting their AR based app developed. So, what are you waiting for, get in touch with an ideal mobile app development company, to get your AR app developed and enjoy the benefits it offers.

You can get in touch with FIFIUM; to get an amazing AR app. FIFIUM will make an app that will help you to engage your customers in an innovative way. We have served some of the leading brands and startups across the globe. Contact Us, and check out what it has in store for you.

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