The mere mention of the online shopping somehow clicks a button somewhere in our mind, which directly hints at the engaging and exciting shopping experience.
We all have been to the situation, where we access an e-commerce app, thinking the best output to receive, but in a fraction of a minute, the app encourages the lethargy within us, and instead of going ahead, we simply quit the show in search of something better.
This stats is not surreal but is based on the real-time information and it clearly signifies the relevance of user interaction with the app, which must not be woven loosely, else the app receives the rejection in abundance.
I know this very aspect is known and practiced largely by the leading app development companies in UK, yet a large number of eCommerce mobile apps portals, receive the flak of strong users’ hatred, which dumps down the dream of a successful business venture somewhere deep down.
No one wants to get the app venture to flunk in the app market, but the clustered ambiance of the pre-existing mobile apps in the app market, make the situation turn claustrophobic for your app to survive, without the special measures to help it sail through.
In this post, I have tried my level best to pick some of the features and the aspects, which can help you boost the user engagement to a new level.
Before I will proceed to flaunt my experience given through the tips, I would like to bring your attention towards the most overlooked factor by the app developers, and that is studying your competitors.
Your app competitors are your BEST teachers, and they help you understand not just what to be done, but also what MUST NOT be done.
Do not underestimate the power of competition analyze, since it opens a new door of opportunities, which can help you cover the befitting aspects for a successful app venture.
Look closely, what are they doing? How are they trying to engage their users? Which products are gaining more attention?What is deviating the users from the final purchase? What irks the users?
Once you have got the answers for these questions, I would like to say that invest your intellect herewith and let your users get a filtered version free from any glitch which could hamper their seamless journey of user experience.
Now it is the right time to disclose the number of tips to you
An e-commerce app is a platform, through which users shut their eyes and take a walk-through with your app because they trust and rely on you.
Users very well comprehend, if there is a mention of a product on the app portal, then they shall receive the product in the same quality.
Hence, don’t fiddle with the users’ expectations and just to post a presentable outlook of the product, don’t fall for the Photoshop brushes.
Upload the exact image with the right size specifications as your original product is. If you are using the products from the third-party vendor, then run a QC audit, and make sure the images match the quality of the product.
This strategy will help your users to stay loyal to you, due to the trust bride you have built with product features.
Note- if there is anything which must be mentioned to your users, don’t hesitate to do so, it might not get the expected crowd for a said product, but it will lay the foundation of trust with your users.
With the e-commerce platform, the most expected situation is, when the users are attracted towards any product, but they turn little uncertain of the purchase, and this tricky situation leads to abandoning the purchase at the moment.
What to do???
Yes, this is the situation which needs to be addressed with the right set of strategy, wherein except posting the right specification and the images, you can force your users gently to make the final BUY, through posting the reviews.
The reviews are the underrated aspect by most of the eCommerce app owners since they think that a very less number of users are interested to read and buy.
But here you are WRONG
The role of reviews in the users’ purchasing decision is unconquerable, and no other feature can beat its relevance.
You would be surprised to know that your users purchasing decisions are highly dominated by the reviews they read…
Hence, you must engage the users further with your e-commerce app portal with the publishing of right and the effective but not the fake reviews.
Your eCommerce app portal is the replica of the brick and mortar stores, through which the users can take a glance over the women’s/ child/ men’s or any other category your business offers.
But you need to create the deep engagement level with your users, by flaunting the number of new-arrival products.
Create a special space in your app, which would let the users explore the offers/ discounts/ new arrivals / clearance sale, which would help to garner the users’ attention with the right set of strategies.
The level of potential from the e-commerce app is HUGE and MASSIVE; the only thing you need to learn is channelizing those into your business’s favor.
I do really hope these mentioned tips would help you pick an engaging environment for your mobile app, but here you must not forget, getting your app designed and developed by a mobile application development company, which has the proven success record of developing the most successful mobile apps in the world.
Ok, I got your problem; to remove the clouds of frustration for selecting the right app development partner, I would like to recommend a proven app company and that is Fifium, if you are wondering that why I have mentioned Fifium over here, then I would suggest you get in touch with their team and then you would get every possible answer behind my recommendation. On the other hand, you can visit them at www.fifium.com and understand how this company can benefit your app concept further.