Mobile App Vs Mobile Website, which you should choose for your business

4 Oct 2017
Mobile website

With the technological advancement, the businesses are planning to establish a mobile presence, but it is extremely confusing for them, to decide whether to create a mobile app or a mobile website. Many entrepreneurs feel that they don’t need the mobile app, they just need a website that looks good on the mobile devices, whereas, some say that the mobile apps provide benefits, which the website is unable to provide. Who is actually right is still a mystery; therefore, we are here with this blog, in order to help you to unfold the mystery.

For the businesses, determining which is most suited depends upon a number of factors. Once you analyze those factors, you will be clear with the thought of having a mobile app or a mobile website.

What is the difference between a mobile app and mobile website?

Before evaluating the benefits of the mobile apps and the mobile websites, it is important to understand the difference between the two. We all know that both the apps and mobile websites are accessed on handheld devices such as tablets and smartphones.

A mobile website is similar to the other websites, but a mobile website is a responsive design that works for all screen sizes. A mobile website is a customized version of the regular website that is used specifically for the mobile devices, which is the characteristic that distinguishes it from a standard website. Like any other website, the mobile websites can display text, content, data, images, and videos, along with an access to some specific mobile features such as click-to-call or location based mapping. Many businesses use responsive website designs, created to function on multiple platforms and screens.

On the other hand, the mobile apps are actual applications that are downloaded and installed on your mobile devices, rather than being rendered within a browser. The apps download the content so that it can be accessed without an internet connection. The mobile app offers various features, such as push notifications, offline access, great performance, less cluttered, available on the app stores and much more. Many businesses have realized that they can effectively use mobile apps for attracting customers.

Both mobile app and a mobile website have pros and cons, which affects the choice of the businesses. Let us one by one take a brief look at the pros and cons of mobile app and mobile websites.

Mobile app


  • Mobile apps offer better personalization
  • It is easy to send notifications on the mobile app.
  • Mobile apps have the ability to work offline
  • The developers have the freedom to design the mobile apps in the desired way
  • The users spend more time on the apps
  • Provides effective brand presence
  • Works faster than a website
  • Engages more customers
  • High returns on investment
  • Mobile app is the latest technology
  • Enhances productivity
  • Boosts up the sales
  • Helps in the enhancement of the business
  • Allows easy and quick access


  • As the number of increase in the mobile app, the cost of developing also increases
  • Extra setup, as you need to set up to submit to the app stores

A well designed mobile app can benefit a business in various ways, it depends on the goals and the requirements of your business, whether to create it or not.

Mobile websites


  • The mobile websites are easy to setup
  • The mobile websites work on all devices
  • The cost of developing a website is not too high


  • There is no offline access to the websites
  • No app store presence
  • Performance issues are faced with a website
  • The websites are not as effective as the mobile apps
  • The websites are not the part of the advanced technology
  • Having one website for all devices may be easy and attractive for you, but not for your users
  • The websites load too slow as compared to the mobile apps
  • The returns on investment factor is missing in the mobile websites

The mobile apps offer a lot of benefits to the businesses as compared to the websites, also there are a lot of drawbacks of having a mobile website. The decision of having a mobile app or a website actually depends on you. If you want to be successful in your business, then the mobile app can be the ladder to success, and if you want to offer better user experience, and directly connect with the users, then you need to have a mobile app for your business. In this hi-tech world, if you want your business to be a part of the long-run, make a wise choice and get the mobile app developed for your business as soon as possible.

FIFIUM a mobile app development company in Denmark is there to assist you, in developing a mobile app for your business requirements. At FIFIUM, we offer best mobile app solutions, which will help your business to stay ahead of your competitors. We, the FIFIUM team, develop the apps as per the needs and the demands of the clients. FIFIUM provides the best mobile app development services in Denmark. We believe that the client satisfaction is much important, and hence we work in the best possible ways, to provide the best experience to our clients. Feel free to contact us for any additional information as we are waiting to serve you.

You can contact Fifium at:

Email –

Contact No – +45 50 89 89 89

Skype id- christoffermartini