Why Your Small Business Needs a Mobile App

10 Aug 2017
mobile app

If you believe that mobile apps are solely for big brands like McDonald’s or Walmart, think again. Any brand of any size that takes themselves seriously should consider what developing an app might be able to do for their business. Apple App Store estimated around 2.5 billion app downloads last year. The average consumer spends about 3.5 hours a day on their smartphone. 90% of that time is spent on mobile apps. You do the math and tell me why I shouldn’t have an app for my business. You can’t? Well, then let’s take a look at why we should.

Everyone else does it. That’s not the most compelling argument, but seriously, take a look at all the companies that are starting to follow the mobile app trend. Even small businesses that you interact with in your everyday life have their own dedicated mobile app, be it the local hairdresser or a corner coffee shop. These companies are ahead of the game when it comes to taking their business to the next level - in terms of sales, marketing, customer service and that’s just to name a few.

But isn’t it enough with a mobile-friendly website? I guess you could try, but in case you’re not afraid of new exciting things that make your business better in every way - read along to discover 7 great impacts of having an app for your brand.

You’ll Be Visible to Customers at All Times. A mobile app is the perfect platform for your customers to access important and relevant information. You wanna be visible at as many platforms as possible, and if I haven’t convinced you yet, here’s some more statistics that’ll prove the importance of the app. Nearly three-quarters of Americans check their mobile phones at least once per hour, and they spend more time looking at their mobile phones than they do watching television. And for the first time ever, mobile Internet usage has exceeded PC Internet usage. If you do not have a mobile app for your company, build one now. It will not only make you more visible to customers, it will also:

Build Brand and Recognition. All those hours the consumers use on their smartphones, guess what, your app will be visible for them, and they’ll subconsciously be more accustomed and familiar with your brand. A mobile app becomes the face of your company, and customers will be able to identify with the design that defines your business.

It’ll Create a Direct Marketing Channel. A mobile app gives you the the ability to engage your existing customers. With the use of push notifications, you’ll always be able to alert your customers on specials, promotions, sales, and even new services or products you may be offering. With automated push notifications, you’ll be adding to your customer retention strategy, without even lifting a finger. This will:

Provide Value to Your Customers, as they can experience personalized services, based on their needs and preferences. A mobile app also provides the customer with security & privacy in terms of making payments without worrying about safety. It’s not only safer, it’s also more easy and makes the process of paying faster, which:

Improves Customer Engagement. People are more likely to make purchases on mobile apps compared to website purchases. A mobile app provides a platform on which people can interact with your company - in terms of customer service and making a profile. Making it possible for your customers to log into your app, will provide you with important data which can be used to improve upon your business. You will in no time make you:

Stand Out From the Competition. If they haven’t already got an app of their own, you’ll have great first mover advantage, providing a platform as popular as smartphones and tablets for your customers. This will also:

Cultivate Customer Loyalty. The chances of returning customers after their first successful encounter with an app are immense. And you’ll even be able to provide them with special offers and personalized guidance based on their previous purchases. There’s no need to drag this out any longer, let’s just agree upon the importance of having a mobile app whether you’re a small or large company. Period.

Oh, and for the business owners still thinking that getting an app is both expensive and difficult, think again. In order to get that app you’ve begun dreaming about, you simply need a good team of app developers. At Fifium - a top mobile app development company in Copenhagen, we enjoy fabricating apps for businesses that are a class apart. We strive to be the best development partner for our loved customers and new clients and our driven team of engineers are the best when it comes to developing beautiful apps. Feel free to contact us and we’ll listen to your ideas and dreams and transform that into an amazing app for your business.

You can reach Fifium at:

Email – contact@fifium.com

Contact No – +45 50 89 89 89

Skype id- christoffermartini