Reasons Why Digital Marketing Is Better Than TV Advertising

6 Dec 2017
digital marketing

Reasons Why Digital Marketing Is Better Than TV Advertising

Can you afford to skip online marketing? Think twice before answering this question. You somehow managed to grow your business, by using TV ads, to create awareness for your brand, but if you are still using TV advertising, it probably scared the wits out of you. A few years ago, TV ads were the best of advertising and an excellent way to reach the targeted audience. With the flying time and advancing technology, the choices and preferences of the users have also changed. People spend maximum amount of time with their Smartphones, using the internet. With the increasing usage of Smartphones, digital marketing has become highly effective.

 Some of the businesses still have the belief that, TV advertising is the only best way to market the brand, and this belief makes them reluctant to spend their money. Television adverts still reach a large number of people, however, digital marketing get to a larger audience in less expensive and more productive manner.

TV ads have achieved a certain height in marketing, but digital marketing is gradually surpassing that height. If you are still very comfortable with traditional advertising, it might take more to convince you. So, I decided to jot down the reasons why digital marketing is better than TV commercial advertising. Hopefully, these reasons will convince you to opt for digital marketing. So, without wasting time, let’s get straight to the points.

  • Cost-effective

Do you think TV advertising is not much expensive? If you think so, then you are highly mistaken. To have a commercial advert run on television, you are required to have a big budget. Whereas, when we talk about digital marketing, it is very much cost-effective. In the early days of marketing, businesses usually relied on print ads, direct mail, billboards, TV ads, and radio spots, and all of these marketing methods came with a hefty price tag.

The digital marketing services are far more cost-effective for business owners as compared to other traditional modes of marketing.

 Digital marketing permits the customer to gain online information about the product and services being offered by various companies, rather than just being brainwashed to buy. Thus, your business can develop its online marketing strategy for very little cost and can potentially replace the costly advertising channels.

  • Measurable Outcomes

Unlike traditional marketing, digital marketing offers measurable results. When a business runs a daily paper ad, it is not possible to detect the number of individuals, who saw that advertisement. Even, it is not possible to confirm that how many customers called after seeing the ad.

In case of digital marketing, no matter what digital marketing avenue you utilize, it can be followed, recorded, and explored. For example, if you opt for SEO (search engine optimization), it allows you to measure the effectiveness of online advertising campaigns, and SEO performance can be evaluated, by indexation, backlinks, rankings, and traffic. With digital marketing, you can see in real time, what is or is not working for your business online, and you can adapt very quickly to improve your results. Thus, digital marketing easily provides better tracking than traditional marketing.

  • Exposure

In the era, where everything is going online, then why not your business promotion also is done online. The internet has provided an ideal medium to promote and market a company, brand, product, or service. There are a lot of ways in which digital marketing can provide exposure to your business. When you shoot a TV ad, you spend a lot of hard cash for it, even after that, the ad campaign cannot run for more than six months. TV adverts typically, run for a maximum of six months so that the ads can free up the space to run other brands ads.

Thus, it is possible that people might forget your product after the advertisement is removed from the TV channels. In case of digital marketing, people can go to your website, for more information about the brand. Digital marketing is self-sustaining. It has the potential, to reach exponentially more customers than traditional marketing.

  • Feedback

With TV ads, you are advertising your brand and blindly believing that, it is great and people are enjoying it for sure. In these ads, there is no opportunity to make required changes, as you have no idea whether people want you to make changes to your goods and services or not.

On the other hand, digital marketing permits you, to get instant feedback on your products and services. In this way, you can make the required changes, recommended by the users and keep up with their expectations. It is true that nothing sells your product faster than a positive feedback, as people go through the feedbacks before trying out your goods and services. But with TV advertising, even if the uses love your brand, they don’t have any online platform to give a positive feedback. Thus, with the help of digital marketing, you can get instant feedback from the users, and can work on them accordingly.

Businesses are looking forward to implement various digital marketing strategies. Let us quickly take a look at some of them:

  • SEO (search engine optimization)
  • SEM (search engine marketing)
  • PPC (pay-per-click)& paid advertising
  • Affiliate marketing
  • Content marketing
  • Social media marketing
  • Marketing automation

TV advertising is quickly losing its number one position to digital marketing. With the advancement of technology and prevalence of internet in our daily lives, can you afford to miss digital marketing techniques? Of course not, then what are you waiting for, stop relying on tradition marketing, and try something new. Get in touch with a digital marketing company today and go digital.

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