In today’s competitive world, having an app that works and delivers what the user is expecting is not everything you need to be successful. The biggest challenge that the app developers have to face is maximizing their apps visibility in this oversaturated market. Therefore, it has now become necessary for the developers to take their destiny into their own hands and promote their apps in order to boost the visibility and increase the download number of the app.
The rush to grab the topmost position in the app stores is growing swiftly, and on the contrary, the way of approaching the position is narrowing day by day. One of the most effective and mostly ignored approaches to increase the ranking in app stores is ASO or app store optimization. The higher your application positions in the app stores, the more visible it is to the potential customers. Before discussing further, let us first have a look at what actually app store optimization or ASO is all about.
First things first, what is ASO?
ASO stands for app store optimization, which is considered to be one of the most effective ways to increase visibility. As the name suggests, ASO is the practice of optimizing your app’s visibility in the app stores. The main tasks of app store optimization are getting more people to discover your app, and to turn visitors into installs and customers.
If you are not using ASO to increase your app’s search ranking, you are missing out on the largest discovery channel available to your app. To make ASO a bit easy for you, and also to get a better ranking in the app store, we have listed below some of the tips. So, without further delay, let us have a look at those tips.
The app description is considered to be one of the most important factors that have the power to influence the visitor's decision and convince them to download the app. Potential users are more likely to read the short description. The short description may contain a maximum of 100 characters. So, you need to make the description clear and tell your user within those 100 characters that, what makes your app unique. You can use the detailed description, to share further information about your app’s functionalities and features. Thus, use these descriptions wisely, to grab the maximum attention of the users, and convince them to download the app.
Screenshots are another tool that has a major role to play in communicating to the users through visuals. They are the most effective tool, to grab the attention of the users and convince them to install the app. Just after the descriptions, it is those screenshots that hover over to find out whether the app is worth installing or not. Thus, the screenshots make an effective platform to evoke interest, by using one-liners with an aim to let people know what the app is capable of offering. So, make sure you use the screenshots in a way that can leave an impact on the visitors.
The app icon plays a significant role in increasing the number of downloads and it is necessary for the app developers to spend some time and energy in order to come up with a great app icon. We all argue about the injustice of judging a book by its cover or an app by its icon, but at the end of the day, that’s exactly what a majority of people do. Thus, your app icon should be amazing, engaging, unique, and eye-catching. Use an icon that is visually appealing and most representative of what actually your app does. A right app icon may strike a number of downloads. Thus, your app icon should be simple but striking. Use of contrasting colors, shapes, or additions of frames could make your icon design stand out from the competition.
Selecting the right keywords is another important thing in ASO. Determining the right keywords is not an easy task. Keep in mind, that you use only those keywords, which are relevant to your app, and do not be tempted to use any that do not distinctly match what your app actually offers. You need to do a thorough research, which will help you to include the most promising terms that have the potential to attract visitors. Also, there are certain tools available that will help you to select appropriate keywords for your app store optimization.
You need to keep a track of your app position using the various analytics tools that would help you to market your app, see where your app stands in relation to the competition, and boost your app store ranking. Tracking will help you to analyze your position, and would also help you to work on the weak points and improve your ranking. These tracking tools will show you what you are doing wrong in marketing your app, and also what you can do right to improve your app’s ASO. Thus, make sure you keep a record of your app’s position.
If you want to increase the visibility of your app along with the number of downloads, then you need to pay close attention to your app’s ASO. In order to achieve success, app store optimization must become an essential part of your marketing strategy. Hopefully, this blog would have helped you to get a better insight on app store optimization. For further details, you can get in touch with FIFIUM.
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